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Mental Convenience bei Produktlinien
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Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Flle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es fr die Unternehmen von groer Bedeutung, eine kognitiv entlastende Produktwahl zu ermglichen. Olga Spomer untersucht die Wirkung des Klarheitsgrades, der Menge und der Differenzierung von Informationen auf Verpackungen von Linienprodukten und sie prsentiert Aussagen zur Gestaltung einer kognitiv entlastenden Informationsdarbietung bei Produktlinien der Fast Moving Consumer Goods.
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