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Nutzung von Online-Immobilienfinanzierungen

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658097189
Condition
New
Product Description

Jonas Eickholt untersucht, wieso Konsumenten bei der wichtigsten Finanzentscheidung ihres Lebens, der Immobilienfinanzierung, regelmig ihre Bankfiliale einer vorteilhaften Online-Finanzierung vorziehen. In Zeiten allgegenwrtiger Digitalisierung berrascht diese Prferenz. Auf Grundlage eines umfassenden Modellansatzes werden das Vertrauen, die Ntzlichkeit und die subjektive Risikoeinschtzung als zentrale Einflsse identifiziert. Emotionale Faktoren spielen bei der Entscheidung dabei eine strkere Rolle als rationale Grnde wie etwa der Zinssatz. Der Autor bietet eine Differenzierung der Einflsse nach soziodemographischen Eigenschaften und schafft ein Verstndnis, das fr knftige Online-Finanzierungsprodukte wegweisend ist.

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