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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783824476565
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Product Description

Normen und Wertvorstellungen, nach denen Menschen ihre Entscheidungen ausrichten, spielen in der klassischen Betriebswirtschaftslehre und in der unternehmerischen Praxis kaum eine Rolle. Das ist problematisch fr Unternehmen, die neue Kooperationen, z.B. mit Freelancern oder in Form von Netzwerken mit anderen Unternehmen, eingehen mchten. Denn es stellt sich die Frage, wem sie vertrauen knnen, und es kommen Wertvorstellungen ins Spiel. Bernhard Hirsch untersucht, unter welchen Bedingungen es fr ein Unternehmen sinnvoll ist, Wertvorstellungen bei Entscheidungen zu bercksichtigen, und entwickelt auf dieser Basis Empfehlungen fr das Unternehmenscontrolling. Mit der Value Balance Card prsentiert er ein neues Verfahren zur Bereitstellung entscheidungsrelevanter Informationen ber Wertvorstellungen und zu ihrer Integration in betriebswirtschaftliche Investitionskalkle.

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