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Frugale Innovationen
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Product Details
Timo Weyrauch untersucht, welche Kriterien eine frugale Innnovation definieren und wie frugale Innovationen entwickelt werden knnen. Im ersten Teil der Untersuchung werden auf Basis eines Literaturreviews sowie einer qualitativen Befragung drei Kriterien entwickelt, um frugale von nicht-frugalen Innovationen abzugrenzen. Im zweiten Teil wird durch Anwendung der Aktionsforschung untersucht, wie der Innovations- und Produktentwicklungsprozess auszurichten ist. Der Autor zeigt, mit welchen Vorgehensweisen und Methoden frugale Innovationen gezielt entwickelt werden knnen.
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