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Einsatzpotentiale von Virtueller Realitt im Marketing
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Informationsberlastung, Informationskonkurrenz sowie asymmetrische Informationsverteilung erschweren die Kommunikation mit den Kunden. Fr marketingtreibende Unternehmen wird es immer schwieriger, die angestrebte Zielgruppe zu erreichen und mit entscheidungsrelevanten Informationen zu versorgen. Armin Waehlert stellt vor diesem Hintergrund die Frage, ob Virtuelle Realitt fr eine Optimierung der Kundenansprache im Marketing eingesetzt werden kann. Dabei werden in einer ganzheitlichen Betrachtung des Marketing die Einsatzpotentiale und -grenzen von Virtueller Realitt analysiert und Einsatzstrategien herausgearbeitet.
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