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Transnationale Strategien

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824407750
Condition
New
Product Description

Mit transnationalen Strategien streben international ttige Unternehmen heute zunehmend die gleichzeitige Realisierung unterschiedlicher Wettbewerbsvorteile an. Fr das Management stellt dabei die geeignete Balance zwischen globaler Integration und lokalen Anforderungen eine groe Herausforderung dar. Die meist idealtypischen Strategieanstze stoen in der Praxis schnell an die Grenzen der Machbarkeit. Thomas Wunder greift mit der Balanced Scorecard (BSC) eines der derzeit prominentesten Managementkonzepte auf. Auf der Basis einer umfassenden und kritischen Analyse der BSC-Konzeptmerkmale berprft er die Leistungsfhigkeit des Ansatzes fr die Realisierung der vielfltigen strategischen, strukturellen und kulturellen Anforderungen an eine transnationale Strategie. Er prsentiert eine Vielzahl von innovativen und praxisorientierten Lsungsanstzen und Handlungsempfehlungen zum Einsatz von Balanced Scorecards in international ttigen Unternehmen. Diese werden durch zwei leicht nachvollziehbare Praxisbeispiele illustriert und bewertet.

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