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Distribution und Handel in Theorie und Praxis

Distribution und Handel in Theorie und Praxis

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834914576
Condition
New
Product Description

Mit diesem Buch wrdigen die Autoren das wissenschaftliche Werk von Universittsprofessor Dr. Dieter Ahlert. Die Verfasser haben seine Ausbildung, seine Forschung oder die Anwendung seiner Forschungsergebnisse begleitet und greifen mit ihren Beitrgen verschiedene Facetten der Arbeitsgebiete von Dieter Ahlert auf. Dazu gehren Aspekte der Gestaltung von Instrumenten des Handelsmarketing ebenso wie Themen der Markenfhrung, des Category Managements, des Controlling und der Corporate Social Responsibility stets aus der Perspektive von Distribution und Handel. Noch recht jung sind die Themen des Netzwerkmarketing und der Neurokonomik. Der Sammelband beleuchtet aktuelle Entwicklungen und Diskussionen dieser Forschungsgebiete.

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