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Integrated Usage Mining

Integrated Usage Mining

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834930736
Condition
New
Product Description

Wie nutzen User Webseiten? Mit den etablierten Verfahren ist es bisher nicht mglich, ausreichend detaillierte, objektive und reprsentative Antworten darauf zu finden. Kai Honsel schliet diese Forschungslcke durch eine neue Methodik: der Integration von Web Usage Mining und Eye Tracking. Neben der Theorie beschreibt der Autor die softwaretechnische Implementierung und belegt Mehrwert und Effizienz des Verfahrens in einer gro angelegten Referenzstudie.

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