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Springer Nature
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9783531125527
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Dr. Wolfgang Armbrecht ist Lehrbeauftragter an der Bayerischen Akademie der Werbung in Mnchen sowie am Institut fr Publizistik- und Kommunikationswissenschaft der Universitt Salzburg. Seit 1991 Leitung "Meinungsforschung und Reden" der BMW AG. Dr. Ulf Zabel ist Vorstand der Herbert-Quandt-Stiftung.

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