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Grassroots-Campaigning

Grassroots-Campaigning

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531162621
Condition
New
Product Description

Grassroots-Campaigning ist ein neues Instrument fr Politik, Wirtschaft und Organisationen, um Whler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroots-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.

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