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Springer Nature
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9783322834881
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Nicht jeder, der akquirieren und Verkaufsgesprche fhren muss, ist der geborene Verkufer. Gerade Selbstndige und Freiberufler konzentrieren sich hufig lieber auf ihre Produkte und Leistungen, als komplizierte Verkaufstechniken zu lernen und anzuwenden. Kein Problem, meint Stephan Gebhardt-Seele, erfahrener Marketing- und PR-Berater. In diesem Buch schildert er einen effektiven Weg zum Abschluss, der ganz einfach funktioniert. Die Leser erfahren, wie sie durch detaillierte Vorbereitung und die richtige Gesprchsfhrung ihre Kunden dazu bringen, (fast) von selbst zu kaufen. Verblffende Rezepte, die mit einer guten Portion Humor prsentiert werden! Neu in der 2. Auflage: Worauf man sich als Verkufer in Zeiten von knappen Kassen, Sparmanahmen und "Geiz-ist-geil"-Mentalitt einstellen muss - und wie man trotzdem zum Abschluss kommt.

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