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Der chinesische Markt fr ostdeutsche KMU
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Nach dem tiefgreifenden Strukturwandel der letzten 10 Jahre sind die kleinen und mittleren Unternehmen (KMU) Ostdeutschlands nun mit der Globalisierung konfrontiert. Sie ist fr viele von existenzieller Bedeutung, birgt aber auch enorme Unwgbarkeiten. Am Beispiel China beschreibt Gert Hortenbach wie in einem gefrderten Projekt Weiterbildung, Kompetenzentwicklung und praxisgerechte Umsetzung innerhalb eines Jahres realisiert wurden. An praktischen Beispielen zeigt er Erfolgsfaktoren und Schwierigkeiten auf.
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