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Zielgruppenmarketing fr Finanzdienstleister
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Auendienstmitarbeiter von Finanzdienstleistungsunternehmen werden von ihren zentralen Bildungseinrichtungen hufig mit pauschalen Hochglanzkonzepten fr die Marktbearbeitung versorgt, die sich fr die tgliche Arbeit als wenig praktikabel herausstellen. Dieses Buch versetzt den einzelnen Berater in die Lage, eigenstndig seinen persnlichen Markt zu analysieren und zu bearbeiten. Dazu erfhrt er nicht nur Ntzliches ber den Einsatz und die Verknpfung bewhrter Marketinginstrumente; es werden zudem Kreativittstechniken vermittelt, die es ihm leicht machen, eigene Ideen zu entwickeln und zu realisieren. Checklisten und viele praktische Beispiele sorgen fr ein Hchstma an Anschaulichkeit.
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