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Marketing mit Farben
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Product Details
Farbe schafft Emotionen: Gelb mag sonnig und warm wirken, Rot aggressiv, aber auch dynamisch. Es ist eine Kunst, Farbe richtig einzusetzen. Farbe ist das preiswerteste, aber auch das sensibelste Gestaltungsmittel. Dieses Buch stellt die wichtigsten Grundlagen der Farbenlehre zusammen und vermittelt Strategien und Anleitungen zu einer erfolgreichen Farbpolitik in Produktplanung und Marketing. Eine sehr originelle und anregende Lektre - mit interessantem Hintergrundwissen und zahlreichen Abbildungen in Farbe.
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