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Springer Nature
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GTIN
9783531192956
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Product Description

Wirtschaftskommunikation ist eine vielfltige Managementaufgabe. Gegenstnde der Steuerung sind zweifelsohne die Inhalte und Instrumente der Kommunikation. Management in der Wirtschaftskommunikation bedeutet aber mehr: Vielfltige Beziehungen der Akteure im Kommunikationsprozess sind von Kommunikationsmanagern aktiv und bewusst zu gestalten. Im Finanztango dieser Wirtschaftsbeziehungen sind daher fr zielorientierte Kommunikation die Parkettbeschaffenheit zu prfen, die gemeinsamen Schrittfolgen genau zu planen und mgliche Hindernisse abzuschtzen. Dieses Buch bndelt und systematisiert Wissen zum Beziehungsmanagement, damit die Pflicht nicht zur Brde und die Kr ohne Abzug in der B-Note absolviert wird.

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