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Kooperatives Kundenmanagement
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Industrie- und Handelsmanager in Deutschland sehen sich mit einem zunehmend greren Problem konfrontiert: mit der dramatisch gesunkenen Marken- und Einskaufsstttenloyalitt ihrer Kunden. Der Handel versuchte bislang, sich durch den Preis gegenber dem Kunden zu profilieren; die Industrie untersttzte diese Entwicklung durch Sonderangebotsaktionen und erzielte eine kurzfristige Erhhung des Absatzes. Statt einer erhhten Wertschpfung betrieben Industrie und Handel eine gigantische Wertvernichtung. "Kooperatives Kundenmanagement" weist den Weg aus der Krise und stellt erstmals ein umfassendes Management-Konzept zur gemeinsamen Kundenansprache von Industrie und Handel vor. Erfahrene Experten aus renommierten Unternehmen (u.a. McKinsey, Accenture, ACNielsen, Procter & Gamble, ATKearney, Roland Berger, SAP) bringen umfangreiche Erfahrungen aus Theorie und Praxis des Kundenmanagements ein.
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