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Handbuch Pharma-Management

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322907851
Condition
New
Product Description

Band 1: Entscheidungs- und Marktstrukturen - Pressure Group Management - Marketing-Management Band 2: Informationsmanagement - Forschungs- und Innovationsmanagement - Human Resources Management - Recht und Management. Unternehmen der pharmazeutischen Industrie, die sich den rasch wechselnden Bedingungen des Gesundheitsmarktes nicht permanent anpassen, werden im neuen Jahrtausend keine Existenzgrundlage mehr finden. Durch eine Vielzahl neuer und aggressiver Einflunehmer, verschrfte Restriktionen und ein ungnstiges wirtschaftliches Umfeld wird der Druck auf die Pharmaunternehmen auch knftig unvermindert anhalten. In diesem Buch stellen Pharmamanager, Consultants, Hochschulprofessoren und Verwaltungsfachleute im Gesundheitswesen neue Konzepte fr den vernderten Handlungsrahmen dar.

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