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Erfolgreich Akquirieren
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"Erfolgreich akquirieren" ist eine systematische Schritt-fr-Schritt-Anleitung fr alle, die ihre Neukundengewinnung gezielt ausbauen und perfektionieren mchten. Der Autor beschreibt die einzelnen Phasen des Akquisitionsprozesses sowie die entsprechenden Instrumente zur erfolgreichen Kundengewinnung: von der schriftlichen Ansprache mit Hilfe von Briefen und Mailings ber den professionellen Einsatz des Telefons bis zum ersten persnlichen Kontakt mit dem Interessenten einschlielich Frage-und Gesprchstechniken.
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