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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824470853
Condition
New
Product Description

Der Vertrieb von Produkten und Dienstleistungen ber Franchisesysteme gewinnt in der Praxis immer mehr an Bedeutung. Da diese Know-how-intensive Organisationsform sehr komplexe Strukturen aufweist, setzen sich Wissenschaft und Praxis intensiv mit diesem Thema auseinander. Christian Kubitschek legt eine institutionenkonomische Analyse vor, mit der die hybride Organisationsform des Franchisings auf der Basis von Effizienzvergleichen mit alternativen Vertriebskonzepten, z. B. den Filial- oder Lizenzsystemen, erlutert wird. Die konomischen Konsequenzen der franchisetypischen Strukturmerkmale werden herausgefiltert und die Value Driver des Franchisings und anderer hybrider Organisationskonzepte aufgezeigt. Der Autor entwickelt Entscheidungskriterien fr bzw. gegen Franchising als Vertriebsform und untersucht die Gestaltung von Franchisevertrgen.

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