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Grundkurs Betriebswirtschaftslehre
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Das Buch wendet sich an Ingenieure und andere Nicht BWLer, die in ihrer beruflichen Ttigkeit BWL-Kenntnisse bentigen. Der Leser erhlt einen kompakten berblick ber die praxisrelevanten Teile der BWL. Die Themen werden bersichtlich und leicht verstndlichen anhand eines durchgehenden Fallbeispiels verdeutlicht. An vielen Stellen werden konkrete Handlungsanweisungen gegeben. Die Inhalte des Buches haben sich erfolgreich in der Betrieblichen Weiterbildung eines Grosskonzerns der Automobilbranche bewhrt, an der insbesondere Ingenieure teilgenommen haben.
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