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Parteien und Politiker in sozialen Netzwerken

Parteien und Politiker in sozialen Netzwerken

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531196077
Condition
New
Product Description

Der Wahlkampf von Parteien und Politikern in sozialen Netzwerken wie Facebook oder studiVZ war zur Bundestagswahl 2009 als neues Phnomen in Deutschland zu beobachten. Simone Unger untersucht, wie prsent die Parteien und deren Spitzenkandidaten zu dieser Zeit in sozialen Netzwerken waren, wie die Parteien mit den sozialen Netzwerken umgingen, wie dieser Umgang aus Sicht von Online-Kommunikations-Experten zu bewerten war und wie die Online-Aktivitten der Parteien und ihrer Spitzenkandidaten in den sozialen Netzwerken auf die Rezipienten wirkten.

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