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Verkaufsoptimierung
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In immer enger werdenden Mrkten ist eine effiziente Marktbearbeitung heute unabdingbar fr den Verkaufserfolg. "Verkaufsoptimierung" liefert Marketing- und Verkaufsverantwortlichen in Unternehmen sofort umsetzbare Ideen zur besseren Marktbearbeitung und damit optimale Verkaufsvorbereitung. Von der Akquisitionsplanung und Manahmen zur Kundengewinnung, Kundenbindung und Kundenentwicklung ber Angebotserstellung und -gestaltung bis zu Qualittsaspekten im Verkauf, wie beispielsweise Kundenzufriedenheitsmessung, gibt das Buch einen Einblick in die Mglichkeiten moderner Verkaufsoptimierung. Durch Checklisten, Ideen und Tips wird es zum tglichen Handwerkszeug fr den Praktiker.
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