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Wettbewerbsintensitt im Profifuball
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Bereits 1956 weist Rottenberg darauf hin, dass die Wettbewerber in Sportligen von annhernd gleicher Gre (Strke) sein sollten, um dem sportlichen Wettkampf die grtmgliche Attraktivitt zu verleihen und das Interesse der Zuschauer sicherzustellen (Unsicherheitshypothese). Aufgrund von methodischen Einschrnkungen konnte dieser Zusammenhang im Profifuball in bisherigen Studien allerdings kaum nachgewiesen werden. Im Rahmen dieser Studie werden daher erstmals die Vorteile und Strken konomischer Anstze mit jenen marketingbezogener Anstze kombiniert. Damit liefert die Studie einen innovativen Zugang zur empirischen berprfung der vieldiskutierten Unsicherheitshypothese im Profisport.
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