Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Inductive Fuzzy Classification in Marketing Analytics

Inductive Fuzzy Classification in Marketing Analytics

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319058603
Condition
New
Product Description

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Introduction to Proteomics

$169.99

Capitalism and Climate Change

$39.99

International Perspectives on Teachers and Lecturers in Technical and Vocational Education

$169.99

Ritual Structures in Chicana Fiction

$54.99

Business Information Systems Workshops

$54.99

Umweltinnovationen durch Kooperationen

$69.99

Kennzahlen und Kennzahlensysteme fr Banken

$59.99

Pichlmayrs Chirurgische Therapie

$44.99

Kolmogorov Equations for Stochastic PDEs

$59.95

Auf der Suche nach Fhrungsidentitt

$39.95

Complexity Applications in Language and Communication Sciences

$159.99

Migrant Youth, Schooling and Identity

$109.00

Schule als Konstrukt der ffentlichkeit

$69.99

Internationales Strafrecht

$34.99

Einfhrung in die Finanzmathematik

$59.99

Drehbuchforschung

$74.99

Erkundungen zum Eulerschen Polyedersatz

$39.99

Neue Perspektiven auf Strategie und Innovation

$44.99

Natural Language Information Retrieval

$109.99

Gerke Brsen Lexikon

$139.99

Fallstudien zur Digitalen Transformation

$29.99

Rechtsquellen zum Steuerstandort Liechtenstein

$44.99

Computational Techniques for Econometrics and Economic Analysis

$109.99

Einfhrung in die Organisation

$44.99

ESEC '89

$39.99

Die elektrische Kraftbertragung

$84.99

Telecommunications Planning

$109.99

Teacher Educator Experiences and Professional Development

$54.99

Money Doctors Around the Globe

$199.99

The Medial Geniculate Body of the Cat

$54.99

ber Physik und Astrophysik

$69.99

The Holy Spirit, Chi, and the Other

$59.99

Preparing for Higher Educations Mixed Race Future

$159.99

Baustelle Europa

$59.99

Fischkochbuch fr Gourmets

$49.99

Golden Girl by Elin Hilderbrand

$17.99

Surrogacy and the Reproduction of Normative Family on TV

$84.99

Kinderleben in der Welt des Leistungssports

$64.99

ECSCW 99

$169.00

Evidenzbasierte Medizin in Ansthesie und Intensivmedizin

$14.99