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Marketing fr Physiotherapeuten

Marketing fr Physiotherapeuten

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642351525
Condition
New
Product Description

Erfolgreich in der eigenen Praxis mit gezieltem Marketing! Zunehmende Konkurrenz verbunden mit Krzungen von Budgets fordern auch von Physiotherapie-Praxisbesitzern ein gezieltes Marketing, um auch weiterhin erfolgreich sein zu knnen. Profitieren Sie vom Expertenwissen des Autorenteams aus der Physiotherapie, dem Marketing und dem Praxisrecht: -Grundlagen von Marketing -Marketingmethoden gezielt einsetzen -Von der Marktforschung profitieren -Marketingziele fr die eigene Praxis formulieren -Nutzung von Social Media und Internet Die 2. Auflage wurde komplett aktualisiert und vertieft, u.a. um spezielle Marketinginstrumente wie Pressearbeit, interkulturelles Marketing oder die Erschlieung von Frdergeldern. Plus: Expertenkommentare mit Empfehlungen und Warnhinweisen Ein ntzlicher Ratgeber fr Physiotherapeuten und Praxisinhaber, die mit kleinem Marketing-Budget Ihre Ziele erreichen wollen.

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