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Marktleistung und Wettbewerb
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Prof. Dr. Klaus Backhaus ist Direktor des Betriebswirtschaftlichen Instituts fr Anlagen- und Systemtechnologien der Universitt Mnster. Prof. Dr. Bernd Gnter ist Inhaber des Lehrstuhls fr Betriebswirtschaftslehre, insbesondere Markteing, der Universitt Dsseldorf. Univ.-Prof. Dr. Michael Kleinaltenkamp ist Inhaber des Lehrstuhls fr Allg. Betriebswirtschaftslehre der Freien Universitt Berlin. Prof. Dr. Wulff Plinke ist Inhaber des Lehrstuhls fr Marketing der Humboldt-Universitt zu Berlin. Em. Prof. Dr. Hans Raffe war Inhaber des Lehrstuhls fr Allg. Betriebswirtschaftslehre und Marketing der Universitt Mannheim.
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