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CSR und Kultur
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Corporate Cultural Responsibility (CCR) meint die Verantwortung von Unternehmen gegenber Kultur. Dieses Buch zeigt in einer Sammlung von hochkartigen Beitrgen wie beide Seiten gewinnbringend Potentiale der CCR nutzen knnen. Wissenschaftliche Artikel liefern einen theoretischen Rahmen fr die CCR und erlutern deren Grundlagen. Beispielgebende Business Cases zeigen wie CCR erfolgreich implementiert werden kann. Damit eignet sich das Buch als wertvolle Informations- und Inspirationsquelle fr die erfolgreiche Nutzung von CCR-Manahmen und wendet sich dabei an Unternehmen die Kunst und Kultur als Ressource nutzen mchten.
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