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Entrepreneurial Business Modeling

Entrepreneurial Business Modeling

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658037666
Condition
New
Product Description

Ob bei der Entwicklung eines neuen Unternehmens, eines neuen Produkts oder der Vernderung von existierenden Unternehmen oder Produkten: Business Modeling ist fr Startups als auch etablierte Unternehmen ein essenzielles Thema. Strmungen wie Lean Startup, Design Thinking und Open Innovation finden immer mehr Eingang in Forschung, Lehre und Wirtschaft und damit auch in die Breite unseres gesellschaftlichen und unternehmerischen Zusammenwirkens. Neben einer Definition des Begriffes Business Modeling bietet das Werk anhand konkreter Fallbeispiele Einblicke ininteressante Anstze, wie das Thema in der Lehre oder im unternehmerischen Kontext eingeordnet und angewendet werden kann und liefert damit wichtige Erkenntnisse sowie konkrete Handlungsanleitungen zur Entwicklung von Geschftsmodellen.

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