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Hybride Events
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Product Details
Colja M. Dams und Stefan Luppold zeigen anhand von Beispielen, wie es gelingt, neben der Kontaktintensitt des Events gleichzeitig die Kontaktreichweite wesentlich zu erhhen, indem das Live-Erlebnis mit den Mglichkeiten der digitalen Kommunikation im Internet als hybride Events kombiniert wird. Die Autoren skizzieren die Zukunft fr hybride Events und stellen zehn Grundregeln fr deren Einsatz auf. Denn der vielzitierte Paradigmenwechsel in der Kommunikation hat lngst stattgefunden. Nicht mehr die absenderorientierten Botschaften der Marken- oder Produktwelt stehen im Vordergrund, sondern der Dialog mit den Zielgruppen. Das Event aber bleibt der Ort, an dem die persnlichen Bedrfnisse und damit die Individualitt der Konsumenten am besten erkannt und bedient werden knnen.
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