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Knstliche Intelligenz im Handel 2 Anwendungen

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Springer Nature
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N/A
Part Number
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GTIN
9783658239251
Condition
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Product Description

Dieses essential zeigt anhand konkreter Beispiele die Umsetzung und Implementierung von Knstlicher Intelligenz im Handel. Vorgestellt werden Anwendungsfelder von KI im Handel in spezifischen Handelsprozessen von Kundenmanagement bis Controlling, in der Bedarfsplanung und Logistik, in der Preisgestaltung (Dynamic Pricing), im vollautomatisierten Store sowie Chatbots im Kundenservice zur Verbesserung der Customer Experience. Beispiele von KI-Anwendungen aus stationrem und Onlinehandel und der Mode-(Fashion)Branche.

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