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Menschenzentrierte Unternehmensstrategie
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Dieses Buch erforscht den Paradigmenwechsel in der Arbeitswelt und betont die zentrale Rolle des Menschen am modernen Arbeitsplatz. Durch eine Kombination der Elemente der humanistischen Psychologie und der Analyse derzeitiger Entwicklungen entsteht ein Konzept zur Entwicklung einer humanzentrierten Unternehmensstrategie. Diese sichert Wettbewerbsvorteile und frdert Motivation, Leistung, positives Arbeitsklima und Arbeitgeberattraktivitt. In Zeiten von Fachkrftemangel gewhrleistet dieser Ansatz langfristige Bindung von Experten.
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