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Die Basis erfolgreicher Pressearbeit
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Dieses essential richtet sich an Verantwortliche fr Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entstehen. Die Autoren erlutern, nach welchen Kriterien Redaktionen Nachrichten selektieren und wie man durch dieses Wissen Medienprsenz erlangt. Da Nachrichten nie ein direktes Abbild der Realitt sind und Auswahlentscheidungen unterliegen, ist das Verstndnis des ,,Nachrichtenfilters" im redaktionellen Journalismus von zentraler Bedeutung, um die eigene Botschaft optimal zu platzieren. Wie dies gelingen kann, wird anhand von praktischen Beispielen aufgezeigt und durch eine Zehn-Punkte-Strategie ergnzt.
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