Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Strategic Innovative Marketing

Strategic Innovative Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319562872
Condition
New
Product Description

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas suchas social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Intermediation and Representation in Latin America

$109.99

Concrete-Filled Double Skin Steel Tubular Column with Hybrid Fibre Reinforced Polymer

$39.99

I Spy School Days: A Book of Picture Riddles (Hardcover)

$11.24

Jahrbuch fr Soziologiegeschichte 1995

$59.99

Evolutionary Multi-Criterion Optimization

$54.99

Sales Coaching by Benedict

$44.99

Gender in Japanese Popular Culture

$59.99

National Geographic Kids: Running with Wolves

$6.71

Category Seminar

$44.99

Screenografie kompakt

$39.99

Immobilienwirtschaftslehre - Management

$99.00

The Facial Displays of Leaders

$119.99

Special Topics in Structural Dynamics & Experimental Techniques, Volume 5

$279.99

Organometallic Catalysts and Olefin Polymerization

$39.99

Ein Beitrag zum Problem der Spannungskorrosion bei Preprofilen und Preteilen aus Aluminium-Legieru

$59.99

Peroxisomes and their Key Role in Cellular Signaling and Metabolism

$129.00

Interim Management aus Sicht des Prinzipal-Agenten-Ansatzes

$64.99

Current Review of Minimally Invasive Surgery

$39.99

Frchte des Meeres

$29.99

Applications of Evolutionary Computation

$54.99

Protein Supersecondary Structures

$199.99

e-Learning, e-Education, and Online Training

$109.00

Data Intelligence and Cognitive Informatics

$329.99

Fertility Preservation

$169.99

Advances in Hybridization of Intelligent Methods

$84.99

Algorithms and Complexity

$39.99

Anorganische Qualitative Mikroanalyse

$59.99

Biological Materials of Marine Origin

$109.99

Analytiker-Taschenbuch

$54.99

Building the Modern Workplace with SharePoint Online

$49.99

Handbook of Neuroendovascular Techniques

$109.00

A New Growth Model for the Greek Economy

$109.99

Adaptive Water Management

$129.99

Erfolgreiche Seminargestaltung

$69.99

SPSS/PC+

$69.99

Local and Regional Systems of Innovation

$169.00

General Psychotherapy

$89.00

Control Systems Design

$169.99

Azure Arc-enabled Data Services Revealed

$54.99

Angewandte Mathematik, Modellbildung und Informatik

$29.99