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Storytelling in der internen Unternehmenskommunikation

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658045180
Condition
New
Product Description

Im Wettbewerb um Vertrauen und Ansehen kommt einer werteorientierten Kommunikationskultur eine wichtige Bedeutung zu. Die groe Herausforderung fr Unternehmen besteht darin, die gewnschten Werte ihren Mitarbeitern auch vermitteln zu knnen. Vor diesem Hintergrund untersucht Philipp Schmieja eine uerst effiziente Mglichkeit, Werte, Einstellungen, Anschauungen und Emotionen zu transportieren: Geschichten. Er geht den Fragen nach, ob durch Storytelling Werte in der internen Unternehmenskommunikation vermittelt werden knnen, wie Storytelling in der Innenbeziehung von Unternehmen strategisch betrieben werden kann und inwieweit Unternehmen Einfluss darauf nehmen knnen, wie und welche Geschichten verbreitet werden.

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