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Mobilitt aus Kundensicht
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Product Details
Die Autoren entwickeln ein Insight-Mobility-Konzept, in dem vier Entscheidungsalternativen aus kundenrelevanter Sicht unterschieden werden: Ich fahre, Ich werde gefahren, Ich lasse fahren, Ich verweile. Die Autoren stellen Marktforschungsdaten zu den bedeutendsten Mobilittsangeboten zusammen und ergnzen diese um Erkenntnisse aus Tiefeninterviews, die mit 24 Mobilittsnutzern und -experten gefhrt wurden. Auf dieser Basis werden acht Mobilittstypen und deren individuelle Mobilittsprofile identifiziert.
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