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Negative Campaigning
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Daniel Schmcking untersucht, wie sich negative Wahlwerbekampagnen in Deutschland qualitativ und quantitativ entwickelt haben und prft, welche Auswirkungen sie auf die Meinungsbildung der Whler haben. Als Datengrundlage dienen hierbei die Archive der politischen Stiftungen, Zeitungs- und Zeitschriftenarchive sowie Monografien ber die bundesdeutschen Wahlkmpfe. Der Autor untersucht die direkte Wirkung von Negativkampagnen auf die Meinungsbildung der Whler zudem mit Hilfe eines sozialwissenschaftlichen Experiments. Obwohl zugespitzte Auseinandersetzungen mit dem politischen Gegner zur Realitt der deutschen Wahlkampffhrung gehren, weisen die politisch Handelnden Negative Campaigning weit von sich. Denn hierzulande werden darunter verbale Schlammschlachten und Schmutzkampagnen verstanden, die nicht dem politischen Ethos der Bundesrepublik entsprechen.
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