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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658085896
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Product Description

Dieses Buch hilft Ihnen, Ihren Messeauftritt zu kalkulieren, zu planen, ihn durchzufhren, abschlieend zu evaluieren und aus den Ergebnissen die richtigen Schlsse fr Ihren zuknftigen Messeauftritt und fr Ihre Marketing- und Unternehmensstrategie zu ziehen. Zur Untersttzung finden Sie umfangreiche Checklisten. Zahlreiche Fallbeispiele veranschaulichen die Vorgehensweise.

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