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Persuasion durch Protest
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Product Details
Jasmina Gherairi analysiert alle an einem Protest beteiligten Akteure aus einer rhetoriktheoretischen Perspektive, liefert ein umfangreiches Klassifikationsmodell von Protesttechniken und illustriert an zahlreichen zeitgenssischen Beispielen, wann, wie und warum Protest (nicht) erfolgreich war. Wer protestiert, will berzeugen. Entgegen der landlufigen Meinung ist Protest keine planlose, spontane Unmutsbekundung, sondern eine Form erfolgsorientierter, strategischer Kommunikation. Es handelt sich dabei um die prinzipiell wiederholbare Anwendung von Protesttechniken, mit denen Protestierende ihr Anliegen ausdrcken und zu berzeugen versuchen.
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