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Electronic Commerce und Online-Marketing
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Die Autoren fhren in komprimierter und verstndlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Online-Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschftsmodelle und aktuellen Anstze im Vordergrund. Im Online-Marketing liegt das Hauptaugenmerk auf den zentralen kommunikations- und distributionspolitischen Instrumenten. Das Buch eignet sich daher als grundlegendes Lehrwerk fr betriebswirtschaftliche Studiengnge an Hochschulen. Darber hinaus ist es aufgrund seiner bersichtlichen Schwerpunktlegung fr die berufsbegleitende Weiterbildung und die unternehmerische Praxis geeignet.
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