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Dialogmarketing Perspektiven 2014/2015
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Innovationsstarke Branchen und dazu zhlt das Dialogmarketing ganz eindeutig bentigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu frdern. Der Sammelband Dialogmarketing Perspektiven erscheint 2014/2015 bereits im neunten Jahr und vereint aktuelle Fachbeitrge und Forschungsprojekte zu Themen des Dialogmarketings. Er geht zurck auf den 9. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2014 an der Hochschule Mainz veranstaltete.
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