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Instanz der Aufklrung, Bhne der Eitelkeiten, Standort der Marktschreier, Sammelplatz der Schwarmintelligenz die ffentlichkeit macht Deutungsangebote fr jede Nachfrage. Diese Vielfalt und Gegenstzlichkeit bildet die Theorie der ffentlichkeit ab, die in dem Band mit systemtheoretischen Werkzeug entwickelt wird. Auf dieser Basis werden Grnde fr frhere und Prognosen fr knftige Verlufe der ffentlichkeit entwickelt. Der einen Ursache und dem einen Entwicklungspfad setzt das Buch mehrere Grenz(be)ziehungen der ffentlichkeit entgegen: die Beziehungen zu ihren Publika, die Grenzverlufe der konkurrierenden Leistungssysteme Journalismus, Werbung, Unterhaltung und ffentlichkeitsarbeit sowie die Beziehungen zur Politik und zunehmend mehr zur Wirtschaft.
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