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Die Kanzlei als erfolgreiche Marke

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658098001
Condition
New
Product Description

Kanzleien, die in einem sich rasant wandelnden Rechtsmarkt (mehr) Erfolg haben wollen, gewinnen als bewusst gefhrte Kanzleimarke. Dieses Buch zeigt, weshalb Kanzleien, die sich als Marke verstehen und diese entsprechend professionell fhren, mehr Erfolg haben als ihre Wettbewerber. Das Buch zeigt auch den Weg dorthin. Alle relevanten Fragen rund um die Kanzleimarke werden beantwortet, und der systematische Kanzleimarkenaufbau wird praxisnah Schritt fr Schritt erlutert. Das Buch ist somit das erste umfassende Kompendium zur Kanzleimarke als Grundlage fr ein erfolgreiches Kanzleimarketing.

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