Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Brands

Brands

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780333659090
Condition
New
Product Description

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Ineffability and its Metaphysics

$29.99

Geological Models of Petroleum Entrapment

$329.99

Guide to Graphics Software Tools

$74.99

Haptic Interaction

$169.00

Spatial Structure and Regional Development in China

$109.99

Fixed Point Theory and Fractional Calculus

$109.00

New Trends in Hepatology

$84.99

Structure Formation in Alloys

$54.99

The Proceedings of the 18th Annual Conference of China Electrotechnical Society

$299.00

Zur redundanten Konfiguration automatisierter Flieproduktionssysteme

$59.99

Hufige urologische Erkrankungen im Kindesalter

$34.99

Climatic Variability in Sixteenth-Century Europe and Its Social Dimension

$169.99

Ta Isa quiere un carro

$4.49

Handbook of Child Behavior Therapy

$219.99

Feedback

$109.99

Cell Interactions in Visual Development

$84.99

Intelligent Systems, Technologies and Applications

$169.00

Berechenbares Chaos in dynamischen Systemen

$39.95

Representing Education in Film

$79.99

Summer Color!

$5.21

Industrieller Vertrieb

$44.99

Group Rights as Human Rights

$84.99

Handbook of Olive Oil

$299.99

High Throughput Screening

$89.00

Prostacyclin and Its Receptors

$84.99

Verification, Model Checking, and Abstract Interpretation

$59.99

Rassenmythos und Sozialwissenschaften in Deutschland

$49.99

Motivation und Emotion

$29.99

Infusionslsungen

$59.99

Daily Math Starters: Grade 1

$9.74

China Livestreaming E-commerce Industry Insights

$64.99

Financial Strategies and Public Policies

$54.99

Das Nachrichtenverstndnis junger Menschen

$89.99

Multicomponent Polymeric Materials

$199.99

Mass Media, Culture and Society in Twentieth-Century Germany

$109.99

Einkommensverteilung

$59.99

Pattern Recognition and Computer Vision

$109.99

When Sophie's Feelings Are Really, Really Hurt

$5.21

Management des Arbeitsschutzes

$79.99

Saudi Government Revenues and Expenditures

$84.99