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Political Branding Strategies

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137580283
Condition
New
Product Description

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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