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Rationalisierung im Konsum
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Vor dem Hintergrund von Rationalisierungsprozessen im Einzelhandel untersucht Dirk Dalichau in seiner ethnographischen Studie den Einfluss der zunehmenden Vereinheitlichung unserer Konsumlandschaft auf alltgliche Einkaufspraktiken. Am Fallbeispiel von vier Einkaufsstraen in Frankfurt am Main erforscht er, inwiefern sich diese Praktiken in Filialgeschften von solchen im nicht-filialisierten Einzelhandel unterscheiden. Er fokussiert dabei die Handlungen, theoretisch verstanden als 'soziale Praktiken', und fragt, ob sich das Handlungsrepertoire der Konsumenten ebenfalls in Richtung einer Standardisierung verndert.
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