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Der Buchverlag
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Umfassender berblick zum Verlagswesen. Der bewhrte Band fhrt anschaulich in smtliche Bereiche und Aspekte des Wirtschaftsbetriebs Verlag ein: von der deutschen Verlagsgeschichte, den verschiedenen Verlagsformen, Rechtsrahmen und Wirtschaftsprinzipien ber den Aufbau der einzelnen Abteilungen bis zu Kalkulationsverfahren und Marketing im Verlag. In die 3. Auflage wurden viele neue Themen, aktuelle Trends und Entwicklungen eingearbeitet, so z. B. zu Neuheiten im Bereich Hrbuch und E-Book. Fr alle, die professionell oder aus Interesse mit der Ware Buch zu tun haben.
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