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Perceived Brand Localness

Perceived Brand Localness

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658287672
Condition
New
Product Description

Jrg Igelbrinks study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The authors findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

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