New Luxury Management

Name: New Luxury Management
Brand: Springer Nature
SKU: 9783319417264
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9783319417264

Condition

New

Product Description

Presenting a vision of the luxury sector and its management, this edited book describes the new luxury through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of luxury are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

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