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Stakeholder-Kommunikation im Web 2.0
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Dagmar Rankl skizziert aufbauend auf der Lasswell-Formel aus dem Jahre 1948 eine neuzeitliche Beschreibung fr den Kommunikationsprozess im Zeitalter der Netzwerkkommunikation. In diesem Zusammenhang definiert sie die Besonderheiten fr eine erfolgreiche Stakeholder-Kommunikation und das damit einhergehende Berufsbild im Web 2.0. Die Ergebnisse aus einer zielorientierten und interdisziplinren Methodenkombination fhren zu einer theoretischen Beschreibung der dialogischen KundInnenkommunikation via Facebook und beschreiben in Anstzen auch etwaige Optimierungsanstze, um im Unternehmen mit den richtigen MitarbeiterInnen auf den fortschreitenden Medienwandel reagieren zu knnen.
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