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Marketing and American Consumer Culture

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319473277
Condition
New
Product Description

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketings role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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